Hypno Blog # 11 -- HYPNOTIK BAY AREA X BACARDÍ -- OUTSIDE LANDS

We had the wonderful opportunity to partner with CASA BACARDÍ this last weekend at Outside Lands!

I took my gear and hauled it to Golden Gate Park to upcycle and customize the festival gear of some really awesome folks. 

A little difficult since I did not have a wagon at the time, but somehow I made it!

I never officially worked outside in the sun with my irons and whatnot, so this was truly a unique experience. Putting patches on fanny packs, tote bags, sneakers, hats, etc. Drawing artwork on pretty much everything was awesome as well, I had the lovely accompaniment of some local artists to aid with everything, and provide amazing customer service.

I made a custom menu of designs and co-branded with BACARDÍ some of my t-shirt designs you all know and love. 

Putting the BACARDÍ logo on my artwork was truly a surreal experience. 

Loved to see the smiling faces of so many attendees of the festival. It was super cool to see everyone's reactions to the final products, and their newly found upcycled festival gear.

We hope to do something like this again sometime!

Upcycling materials and festival gear is a great idea, and goes a long way. We can all repurpose our products and make even old items brand new. 

What do you think? Send me a message on social. 

Until next time!

François