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I had the pleasure of putting together some custom items for a Bachelorette Party in sunny San Diego, CA.  Very fun experience designing custom beer koozies and custom bridal sashes.  I am creating a video to put on social and Youtube coming soon.  Rose gold vinyl lettering on white satin sashes created a very classy look.  Each bachelorette had their own logo decals included on the front and back.  Seeing it come to life was so much fun, and it was great to watch clips from the actual experience when they went out for nightlife. 

NFT fever is going pretty strong right now.  Kids, Teens, and Adults have all jumped on the bandwagon and are publishing digital assets and making a fortune from it.  Very interesting concept overall. I enter a digital contract where I know for a fact that I am the owner of a Non-Fungible Token through the Blockchain.  It's not so much about physical items anymore, but things that I can earn bragging rights about owning.  This is essentially like trading cards, however there is a clear and concise record of who owns something. We no longer need certificates of authenticity. It...

Customs are a big staple here at Hypnotik. We revamped our facilities this year in order to deliver the finest in quality to our customers.  We started doing custom orders for companies and start-ups for corporate events. These are fun and really expands our range as a clothing company in producing quality apparel and merchandising to meet the needs of our clients.  What do you guys think? DM me on social with any thoughts. Until next time! François

Recently I had the pleasure of putting together our first commercial (more of a digital short). This process was quite intense due to the pandemic and putting together a great cast of characters. The idea was to focus in on someone who moved to the bay from out of town (Texas), and how he initially tried to fit in amongst people from SF and the culture that we have out here. Oddly enough I casted someone who was from Oakland and moved to Texas. He literally fit the depiction of the character, although he was from the Bay to begin with. His counterpart...

A lot of people ask the question "What is Streetwear"?  And that is a GREAT question! The phenomenon that is streetwear catalyzed from the Hip Hop (NYC) to Surf (LA) pretty fast.  These days it is up there and is etching its way into a midpoint between general streetwear and high fashion. How can something as innocuous as a t-shirt catapult you into true style and fitting into the urban ecosystem in today's culture? Another great question. According to some, a t-shirt can simply represent a broader idea or story that fits into urban culture. In a way it is not a...