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Customs are a big staple here at Hypnotik. We revamped our facilities this year in order to deliver the finest in quality to our customers.  We started doing custom orders for companies and start-ups for corporate events. These are fun and really expands our range as a clothing company in producing quality apparel and merchandising to meet the needs of our clients.  What do you guys think? DM me on social with any thoughts. Until next time! François

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Recently I had the pleasure of putting together our first commercial (more of a digital short). This process was quite intense due to the pandemic and putting together a great cast of characters. The idea was to focus in on someone who moved to the bay from out of town (Texas), and how he initially tried to fit in amongst people from SF and the culture that we have out here. Oddly enough I casted someone who was from Oakland and moved to Texas. He literally fit the depiction of the character, although he was from the Bay to begin with. His counterpart...

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A lot of people ask the question "What is Streetwear"?  And that is a GREAT question! The phenomenon that is streetwear catalyzed from the Hip Hop (NYC) to Surf (LA) pretty fast.  These days it is up there and is etching its way into a midpoint between general streetwear and high fashion. How can something as innocuous as a t-shirt catapult you into true style and fitting into the urban ecosystem in today's culture? Another great question. According to some, a t-shirt can simply represent a broader idea or story that fits into urban culture. In a way it is not a...

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Back in high school, certain brands certainly reigned Supreme (no pun intended). I was particularly taken with Huf SF. Benny Gold is by far one of my favorite designers. Back in the day, I used to draw the Huf logo (the one with the crazy linework) whenever I had a pencil or a marker in my hand. My friend always used to say, "Dude, you're like obsessed with Huf" I was like, "Whatever, it's fun to draw." I remember when I used to rock the red "Build, destroy, rebuild" tee during my junior year. A lot of people approached me...

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What's going on everyone? Recently I challenged myself to tackle more architecture-based designs. I started this interesting process where I write down ideas on a piece of paper and pull them out of a hat randomly and illustrate them once I draw the piece of paper with the idea on it. I loved layering the Sakura trees on top of the temple, with the background's pink and white gradient. What do ya'll think? Send me a message with your thoughts on social. Until next time! François

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